The Evolution of Marketing
Seminar on Relationship Marketing for NZIM by Theo Muller - May 1997
By Theo Muller
Period Area of |
Concentration Major |
Characteristics |
| Forties/Fifties | Consumer Marketing | Service "Things were simple" |
| Sixties/Seventies | Mass Production Mass Marketing Mass Consumption |
Efficiency Big is Beautiful Mass Media Driven |
| Eighties | De-regulation Transactional Marketing Services Marketing Database Marketing |
Confusion Greed Bottom line results |
| Nineties | Relationship Marketing Strategic Alliances Partnering |
Individual's own importance Win/Win Trust Customer Segmentation No divine right to business Discerning customers Discerning consumers. |
