Our Publications

We are passionate about marketing and community research!

Managing Director, Theo Muller, and the staff at MMResearch ™ frequently author articles based on their knowledge, expertise and experience. Many articles have been published in leading magazines such as NZ Business and Marketing Magazine. All of these articles are linked to the index below.

This part of the site updates frequently, so we encourage you to visit regularly and to subscribe to our free newsletter.

MMResearch ™ Newsletter

MMResearch ™ produces a quarterly electronic newsletter, "Research Notes^©" which provides an informative but not-too-serious look at research from New Zealand and around the world.

To see a sample page (60Kb) click on the image. Subscribe online.

Articles

• Loyal Customers don't quit ... Satisfied Customers do
• Hutt City Council looks into community representation.
• When research is not Research.
• Get on your bike! An introductory discussion on international bicycle transportation trends.
• Getting Young People to Flex Their Political Muscle
• Business problems, research enquiry and more questions!
• Add value or ……………… get out of business.
• Losing your Hair over it? The Value of Assessing the Health of your Organisation
• Baking Good Banana Cake: Attitudinal Questions in Quantitative Research
• Tendering for business
• Briefing a Research Agency
• Hear your customers
• It's all about relationships
• Customer Care
• Keeping customers for life
• Managing client relationships
• Marketing in the new millennium
• Performance where it counts
• Relationship marketing
• The evolution of marketing
• The Four Ps or the Four Cs
• The importance of relationship marketing
• The future of marketing
• Ethnography: a new research technique?
• For Effective Telephone Focus Groups... Press 1