Our People

MMResearch ™ consists of a team of talented in-house staff, complemented by a network of independent marketing and community research specialists, who work together as a team.

Theo has gathered together a group of researchers with diverse (complementary) skills and experiences. This stimulates a creative work environment and helps us to provide innovative research solutions for our clients.

Theo is Managing Director of MMResearch ™. Theo first qualified in commercial law in the Netherlands and gained further qualifications in marketing in New Zealand. He pursued a career in marketing with Lever Rexona and the New Zealand Dairy Board (Fonterra), founding MMResearch ™ in 1993.

Theo has a passion for relationship marketing and services marketing research. He works with many reputable clients in these fields to directly benefit their market position. He has authored several articles on these topics, earning him a reputation for being innovative in his philosophies on marketing and market research. Theo is also an experienced and skilled moderator and group facilitator.

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Wendy is a quantitative research analyst with MMResearch ™ and an expert in the use of quantitative analysis tools including Microsoft Excel, Access and SPSS. She has worked on projects for clients in the public and private sector including banking, building and construction, consumer durables, transport administration and regulation, sports and health administration and disputes resolution.

Wendy is also responsible for the quarterly oMMnibus ™. oMMnibus ™ is a powerful research tool that uses proven methodologies to provide quick and relatively inexpensive responses to questions about markets, products and national opinion.

Wendy holds a BBS and a BA (Hons) in marketing and business psychology from Massey University.

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Reiner joined Telelink as a shareholding director in 1999 and took up the position of Managing Director in 2006. Telelink conducts all MMResearch ™ telephone interviews using CATI.

Before joining Telelink, Reiner was CIO of a legal publishing company where he managed the electronic production and development departments. His degree in computer science combined with a strong background in software development, systems integration and project management has provided Telelink with a distinct advantage in successfully implementing many challenging projects.

The relationship with MMResearch ™ goes back many years and Reiner has had direct involvement in several major quantitative research projects.

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Ata is the manager of Telelink’s Wellington contact centre. She has 12 years experience in the call centre industry and has managed many CATI projects, ranging from tracking surveys, stakeholder satisfaction surveys and brand awareness surveys. Ata’s team of interviewers, team leaders and trainers assist her in delivering quality services always meeting client expectations. Ata is a dedicated professional putting the client first in everything she does.