Customer satisfaction research

Customer satisfaction is important for a whole variety of reasons. At MMResearch ™ we usually start our satisfaction research with a qualitative phase - we talk to some of your key customers. This way we can ensure that we understand the issues in your market and we can develop and test a sound survey instrument. At MMResearch ™ we expect the client to be very actively involved in the design stages.

A customer satisfaction survey is rarely a one-off survey. Most are designed to measure trends over a period of time.