Our Publications
We are passionate about marketing and community research!
Managing Director, Theo Muller, and the staff at MMResearch™ frequently author articles based on their knowledge, expertise and experience. Many articles have been published in leading magazines such as NZ Business and Marketing Magazine. All of these articles are linked to the index below.
This part of the site updates frequently, so we encourage you to visit regularly and to subscribe to our free newsletter MMResearch ™ Notes.
MMResearch™ produces "Research Notes©" quarterly which provides an informative but not-too-serious look at research from New Zealand and around the world.
Articles
Forget about Satisfied Customers
Loyal Customers do not quit. Satisfied Customers do
Hutt City Council looks into community representation
When Research is Not Research Article
Getting Young People to Flex Their Political Muscle
Business problems, research enquiry and more questions
Add Value or Get Out of Business
Customer Care as a Deliberate Strategy
Choosing You Over Your Competitors
Marketing In The New Millennium